In recent years, the health care industry has become an increasingly controversial topic that has been at times divisive between political parties. The health care system is struggling to accommodate and provide the best standard of care to aging baby boomers as well as patients with chronic diseases reliant on long-term care. Despite humanity’s leaps in technological advancements, the level of care in hospitals today fails to match this jump, leaving many dissatisfied and indignant. The hospital experience is often negative, cold and confusing. Feeling “human” and respected is essential to any patient.
Our task was to look deep into the health care system and see where the opportunities lie for bettering the hospital experience.
A series of interviews were conducted with patients and health care professionals alike to get their input on issues and problems that might be facing hospitals today.
Undignified moments rose to the top as the most common grievance patients had at hospitals. The team set out to deconstruct “Dignity” and found that it is really embodied by: Privacy, Control and Independence. When experienced together, people feel the highest level of dignity.
The team explored current trends and realized how valuable rating systems and online customer reviews have become for brands and services.
From there, the idea to rate hospitals based on their “dignity strategy” came to fruition, out of which the DGNT App came to life.